Wednesday, 22 May 2013

GOOGLE PANDA VS PENGUIN

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According to Google’s official blog post when Panda launched,
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

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Sunday, 19 May 2013

WHAT IS CRAWLING AND INDEXING

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SEO is a very big sea and to understand SEO, we should know all the basic terminology of SEO. Crawling and indexing are two such words, which are the basis of SEO. If you have been in the web world for a while you must be aware of the terms Google Crawling and Indexing. These are the two terms on which the whole web world  depends. Lets understand both the words and get more in-depth information about the same.
Crawling means the visit of Google to track your web page. This process is done by Spider of Google crawler. Indexing means when crawling has been done putting the results  on Google’s index .

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WHAT IS ROBOTS.TXT

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it is great when search engines frequently visit your site and index your content but often there are cases when indexing parts of your online content is not what you want. For instance, if you have two versions of a page (one for viewing in the browser and one for printing), you'd rather have the printing version excluded from crawling, otherwise you risk being imposed a duplicate content penalty. Also, if you happen to have sensitive data on your site that you do not want the world to see, you will also prefer that search engines do not index these pages (although in this case the only sure way for not indexing sensitive data is to keep it offline on a separate machine). Additionally, if you want to save some bandwidth by excluding images, stylesheets and javascript from indexing, you also need a way to tell spiders to keep away from these items.
One way to tell search engines which files and folders on your Web site to avoid is with the use of the Robots metatag. But since not all search engines read metatags, the Robots matatag can simply go unnoticed. A better way to inform search engines about your will is to use a robots.txt file.

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